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Advertising has become an inevitable aspect of modern life.
Everywhere you turn, you are bombarded with advertisements, ranging from
billboards, to commercials on TV and radio, to product placements in movies and
theaters. Whether a business is thriving or struggling, owners always feel the
need to advertise to attract more customers and increase their sales. With the
rise of living standards globally, competition for consumers has become more
intense, and advertisements are becoming increasingly loud and insistent.
One can hardly listen to a local radio station without being interrupted by an
excited announcer promoting a product. This noise can be hard to escape and can
easily become a nuisance, especially if you're trying to enjoy a serious
program. Even those who can afford to buy tape-recorders or record-players
cannot escape the annoying advertisements. In theaters, movie-goers are forced
to endure advertisements twice during each show, before the main attraction and
during the interval. The vulgarity and lack of aesthetic value in most
advertisements can be a strain on the nerves, especially when they are aimed at
a wide range of people, regardless of their education or taste.
Women are often the most popular subject of advertisements, because they have an
instant appeal to both men and women. In the case of men, the appeal is often
pornographic, and women are shown in scanty clothing. This is supposed to be
attractive and fashionable, but it often comes across as vulgar. Advertisements
also try to arouse the instinct to possess, by implying that owning a particular
product is a sign of success and making it seem like a necessity for a happy
family life. This can lead to arguments and irritability within households, as
people feel the need to keep up with the expectations set by advertisements.
Advertisements can also be distracting and offer a constant source of
irritation, taking away from more important values in life. The more people
realize the worthlessness of most advertising propaganda, the less of a nuisance
advertisements will become. The message in advertisements is purely commercial,
with no other aim than to make a sale. Advertisements are a nuisance, no matter
how you look at it, and they often present a distorted view of reality. The
sooner people understand the true nature of advertisements, the sooner they can
reclaim their focus and enjoy life without constant distractions. |
