Putting people together that a diverse and an inclusive kind of
environment where people can feed off of one another, feed
off the energy and you pick people that care enough.
They really want to develop the best products in the world and they
care enough to call somebody up at midnight when they've just had a
great idea.
Because they know that if they share the idea that they can make
that idea go further that 1 + 1 it has always been more than 2 at
Apple.
** to use
something to succeed or get advantages **