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The food industry is one of the largest manufacturing industries in the
world. As the demand for economical, safe and convenient food and beverage
increases, it continues to expand. The food industry involves the four
stages of agriculture, manufacturing, marketing and distribution.
Agriculture refers to the production of agricultural goods through the
growing of plants and the raising of domesticated animals. It encompasses a
wide variety of specialties. In modern agriculture, plant breeding,
pesticides, fertilizers and technological improvements have sharply
increased yields from cultivation. Selective breeding and modern practices
in animal husbandry such as intensive poultry farming have similarly
increased the output of meat.
The major agricultural products can be broadly grouped into food, fibers,
fuel and raw materials. Specific foods include cereals, vegetables, fruits
and meat. Fibers include cotton, wool, hemp, silk and flax. Raw materials
include lumber and bamboo.
The second stage, manufacturing, is the use of tools and labor to make
things for use or sale. Modern manufacturing includes all intermediate food
processes required for the production and integration of a product's
components. Food processing is the set of methods and techniques used to
transform raw ingredients into food or to transform food into other forms
for consumption by humans or animals either in
the home or by the food processing industry. Food processing typically takes
clean, harvested crops or slaughtered and butchered animal products and uses
these to produce attractive, marketable and often long-life food products.
The third stage, marketing, is an ongoing process of planning and
executing the marketing mix for products, services or ideas to create
exchange between individuals and organizations. It tends to be seen as a
creative industry, which includes advertising, distribution and selling. It
is also concerned with anticipating the customers' future needs and wants,
which are often discovered through market research. Essentially, marketing
is the process of creating or directing an organization to be successful in
selling a product or service that people are willing to buy. Good marketing
must be able to create a "proposition" or set of benefits for the end
customer that delivers value through products or services.
Lastly, food distribution, a method of distributing or transporting food
from one place to another, is a very important factor in public nutrition.
There are three main components of food distribution. They involve transport
infrastructure such as roads, vehicles, rail transport, airports and ports,
food handling technology and regulation, storage, warehousing and adequate
source and supply logistics, based on demand and need. Through distribution,
food gets to the big and small outlets such as supermarkets and shops for
retail. |
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Based
on the passage given, write a summary on :
•
the agriculture and manufacturing stages of the food industry
•
marketing and distribution stages
Your
summary must:
• be
in continuous writing ( not in note form )
• not
be longer than 130 words, including the 10 words given below
Begin
your summary as follow:
The food industry, one of the largest manufacturing industries, involves ... |
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The food industry, one of the largest manufacturing industries, involves
four stages. First, agriculture is the production of agricultural goods
through cultivation and poultry farming. Modern technological improvements
and practices have sharply increased yields. Major agricultural products can
be grouped into food, fibres, fuel and raw materials. Second, manufacturing
involves using techniques to transform raw ingredients into food. It uses
harvested crops or slaughtered animal products to produce attractive and
marketable food products. Marketing surveys customers' future needs through
market research. It is the process of creating ways to be successful in
selling a product or service. Lastly, food distribution is transporting food
from one place to another involving transport infrastructure, food handling
technology, storage, warehousing and logistics. Through distribution, food
gets to the outlets for retail. (127 words) |
