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Advertising has undergone significant changes since the
conformity era of the 1950s, where gender roles played a vital role in society.
Back then, men were the breadwinners, and women were expected to be homemakers,
tending to the family's needs and household chores. Advertisements during this
period relied heavily on the American housewife mythology, portraying women as
homemakers whose primary responsibility was to keep the home tidy and clean.
However, advertising has since evolved, and today's consumers are more
interested in advertisements that focus on ethics, the environment, health, and
fitness. For instance, modern advertisements use celebrity figures to create an
emotional connection with the product or service being advertised. These
celebrities are used to showcase the positive impact of the product on the
individual, particularly their performance and health benefits.
Another critical aspect of modern advertising is the focus on the health impact
of products. Advertisers provide consumers with details of the nutritional value
of the product, aligning with the current trend of seeking ethical and healthier
options. This approach to advertising resonates with consumers who are conscious
of their health and want to make informed decisions about what they consume.
In conclusion, advertising has come a long way since the conformity era of the
1950s, where gender roles dictated the roles of men and women in society. Today,
advertisements focus more on ethics, the environment, health, and fitness.
Celebrity figures are used to create an emotional connection with the product,
while the impact on performance and health benefits are expressed to appeal to
modern consumers' interests. The future of advertising will continue to evolve
as society changes, and it will be interesting to see what new trends will
emerge. |
