I do not agree with the statement that advertising is not good for us as
consumers. In fact, I think that advertisements are necessary and can be good
for consumers. Of course, this is only true if advertisers
refrain from giving false information in their advertisements or
including their advertising costs in the prices of their products.
advertisements, consumers can know about new products in the market. They can be
household, food or even more expensive items like cars and houses. This gives
consumers more choice. From a variety of brands, they choose the brand that
suits them or the one that they like. If not for advertisements, they will not
know about the different brands.
Moreover, due to advertisements, competition exists when companies advertise.
This is good for it maintains or even improves the quality of the products. If
there is no competition, quality of the products may drop. Through
advertisements, consumers also come to know about the offers, special discounts
or free gifts given during sales. This is useful to consumers who can
stretch their dollar especially considering
today's rise in the costs of almost everything in the market.
Advertising does have a positive role to play in modern society, helping us
choose between competing goods. Many advertisements are drawing our attention to
products with new features, for example more powerful computers, telephones
which are also cameras and music players, or food with added vitamins. Others
try to compete on price, helping us seek out the cheapest or best value
products. In most cases advertising does not just make us go shopping. Instead,
it makes us plan to buy food, clothes, gifts and go for entertainment in a
healthy way. What advertising does is to help us make better decisions about how
to spend our money, by giving us more information about the choices available.
Over the years, advertising has evolved into a major industry that goes
beyond informing to persuading, influencing and in some cases even brainwashing.
It has actually become a type of culture with ardent
followers. One cannot walk down the street, ride on a bus, watch
television or read your email without seeing advertisements.
The fact is that the presence of some unethical advertisers does not mean
that the whole basket is bad. Generally, advertisements do more good than harm.