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Boosting the Tourism Industry in Malaysia |
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The tourism industry is one of the most important sectors for the growth and
development of a country. This is because the tourism industry contributes
significantly to the revenue of a country. A total of 24.6 million people
visited Malaysia between January and December 2015, as recorded by the Ministry
of Tourism. Furthermore, West Asian tourism showed an increase in 2016 compared
to 2015. Despite the current challenging regional economic conditions, there was
a 44% increase, from 5.02 million to 7.23 million, in the number of visitors
during the first six months of the year, based on the same period in a different
year. In my view, various initiatives and efforts should be taken to encourage
the growth and acceleration of tourism in Malaysia.
To continue my views and ideas, various parties, including the government and
private sector, should take initiatives and efforts to introduce and promote
Malaysia to the world and to a more global level. Promotion activities can be
carried out by increasing and enhancing tourism activities in our country. There
are several tourism promotions that can be conducted such as introducing
attractive tourism destinations, cultural festivals or sales events of various
races and ethnic groups in Malaysia. All programs should be carried out in
cooperation between relevant parties and not just be hot air or just letting off
steam. For example, the Ministry of Tourism has organized cultural promotions to
attract visitors from West Asian countries like Saudi Arabia and Dubai.
The use of information technology such as the internet can also be one of the
efforts to promote our country to the world through widespread dissemination of
information and details about tourism in Malaysia. All visitors will receive
accurate information and clear details about attractive tourist destinations
that can be visited in Malaysia and their activities through the use of the
internet. Essentially, a relentless and energetic promotion can ensure effective
dissemination of all tourism information and attract visitors to Malaysia. This
will make Malaysia a preferred tourist destination for foreign visitors. As a
result, the tourism industry will become more prominent and shine brightly to
the world and stand on equal footing with other developed countries.
Furthermore, Malaysia can compete with the tourism industries of other countries
in the world by the private sector working together or hand-in-hand with the
government by opening more holiday centers, improving tourism infrastructure,
and offering better tourism products and services. These efforts will attract
more tourists to Malaysia and increase the revenue of the country.
In conclusion, the efforts of various parties, including the government and
private sector, in promoting Malaysia as a tourist destination and improving its
tourism industry, will result in the growth and development of the country's
economy. The use of information technology, the opening of more holiday centers,
and the improvement of tourism infrastructure and products and services will all
contribute to making Malaysia a preferred tourist destination and a shining star
in the global tourism industry. |
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