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Steps to Promote the Tourism Industry in Malaysia |
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Over the past decade, Malaysia has become a popular tourist destination,
especially for visitors from cold countries, due to its hot and humid climate as
well as its diverse landscape that includes islands, mountains, and
culturally-rich cities. Tourism has become a major driver of the country's
economy, and to maximize its potential, steps need to be taken to improve the
industry further.
The first step towards ensuring that Malaysia's tourism industry is at its best
is to improve public infrastructure. The government plays a critical role in
providing public facilities such as transportation networks and communication
systems that ensure tourists can comfortably visit all areas of the country.
With complete transportation networks such as airports, highways, and efficient
public transport, accessibility will improve, and rural and agro-tourism can
attract more domestic and international visitors. This initiative not only
boosts the tourism industry but also ensures the well-being of conventional
communities.
Along with the above step, the tourism industry can advance further if
authorities strengthen security levels in the country. Recent crime cases such
as kidnappings, thefts, and robberies have become prominent in newspapers and
news headlines. This situation raises concerns among tourists, especially
foreign visitors who wish to visit Malaysia. To clear up the murky waters, the
authorities need to implement more comprehensive national security initiatives.
For example, increasing the number of security personnel in tourist areas or
installing closed-circuit television cameras to track suspicious or potentially
criminal activities. Ultimately, tourists will feel more comfortable visiting,
and their safety is ensured, as is the image of the country.
Another mechanism that can be implemented to promote Malaysia's tourism industry
is to host international events more frequently. Malaysia was the first country
in Southeast Asia to host the Formula One Championship with the Sepang
International Circuit. Other events such as Le Tour de Langkawi and the Langkawi
International Maritime and Aerospace Exhibition (LIMA) have also received
tremendous response among foreign and local tourists. While hosting sports or
international events can be costly, the return on investment is worthwhile. This
is because foreign tourists' arrivals are not limited to certain seasons but
continue throughout the year to participate in events or international
competitions hosted in the country.
To support the above steps, the tourism industry needs to ensure that there are
adequate facilities and amenities to cater to tourists' needs. For instance,
accommodation, food and beverage, and leisure activities should be readily
available, and service quality must be consistent. To achieve this, industry
players need to work collaboratively with the government to create and enforce
regulations to ensure that standards are maintained, and quality is not
compromised.
The tourism industry has vast potential to boost Malaysia's economy, but it
needs to be supported by initiatives that prioritize accessibility, security,
and attraction. With the above steps, Malaysia can continue to attract tourists
from around the world and create a positive impact on the country's economy and
society. |
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